The Professional Restylers Organization’s PRO Cup Challenge is returning to the 2023 SEMA Show, with six new automotive restyled builds that will push the limits of style and creativity.

Designed to spotlight the benefits of accessorizing new-model vehicles, the competition challenges automotive restylers to develop an accessory package that is both profitable and easy to replicate. The goal of the program is to attract a wide range of vehicle buyers to accessorize their vehicles, and show fellow restylers, dealers and accessory manufacturers the value of offering marketable packages. Six competitors will have their vehicle featured in PRO Booth during the week of the SEMA Show, and be entered to win one of two PRO Cup Challenge awards.



This year's competing companies and vehicles are: 

  • Apex Customs: '24 Ford Mustang GT
  • Auto Sunroof & Leather: '24 Subaru Crosstrek Premium
  • RDMBUILDS: '23 Jeep Gladiator Willys
  • Restylers Aftermarket Specialist: '23 GMC Sierra 1500
  • Top Coverage LTD: '23 Ford F-150 Regular Cab
  • VIP Distributing: '23 GMC Yukon Denali XL

Attendees of the SEMA Show are encouraged to visit the PRO Cup Challenge Booth--located in West Hall, Booth #50185--to view the vehicles on display. Here, attendees will get to witness the transformative vehicle packages that were built by PRO member companies, walk away with ideas to accessorize their own cars and be able to vote for their favorite build to win the PRO Cup Challenge People's Choice Award. 

Judges will determine the PRO Cup Challenge winning vehicle, a separate award, based on how easy the vehicle is to replicate and its estimated profit to automotive restyling companies and dealerships. 

Head to the PRO Cup Challenge Booth on Wednesday, November 1 from 3:00 p.m.-4:00 p.m. for the PRO Cup Challenge Media Hour. You’ll hear directly from the builders as they discuss their vehicle packages, and have an opportunity to capture great photo and video content of the builders and their cars.  

Then, stick around at 4:00 p.m. for PRO’s Happy Hour directly following the Media Hour. The Happy Hour will include the PRO Cup Challenge winner announcements and be a fun and productive way to close out day two of the SEMA Show. We hope to see you there! 

To learn more about the SEMA PRO Cup Challenge, click here.