Recognition plays an important role in advancing and promoting the automotive restyling industry. That’s why each year, the Professional Restylers Organization (PRO) Awards Program honors companies and individuals whose innovation, leadership and service help drive the industry forward.
Nominations for the 2026 PRO Awards are open now through Friday, Sept. 4, at sema.org/cn-awards.
This year’s honors include the Nat Danas Person of the Year Award, which recognizes an individual within the restyling industry who has acted with a high degree of integrity and professionalism and has contributed to the general stature of the industry. Membership in, and contribution to, SEMA and PRO should be a primary consideration, with significant impact on the local level.
The Restyler of the Year Award recognizes an individual who improves standards and promotes trends that benefit the restyling industry. This recipient has demonstrated knowledge of product lines and technical proficiency.
The Jim Borré Lifetime Achievement Award recognizes an individual in the restyling, trim or light-truck accessory industry who has made significant contributions toward the betterment of the aftermarket industry on both a local and national level. This individual represents the highest level of professionalism, service and integrity.
Why You Should Nominate
The success of the automotive restyling industry depends on the shop owners, builders and teams who are willing to lead and give back. By submitting a nomination, you help ensure outstanding contributions are recognized while reinforcing the values that continue to strengthen the PRO community.
Do you know an individual, mentor, or volunteer that deserves recognition? Nominate them today at sema.org/cn-awards.