The SEMA Accessory Sales Professional Certificate test is geared toward shop owners and employees who seek to earn recognition for individual achievement. The exam consists of five sections with 50 multiple-choice questions and answers; the score is posted immediately after taking the test. Topics include:

  • Customer Relations and Strategy
  • Salesperson Knowledge and Practices
  • Business Structure and Sales Process
  • Marketing and Promotion
  • SEMA (PRO) Recommended Business Practices and Preparations

The exam is now live and ready to take at for $39.99, PRO and TORA members can recieve a 50% discount code by emailing Allan Keefe at 

The 80-page “PRO Sales Training Manual” is available for purchase, bound in a three-ring binder, or in a free electronic format for easy use on a tablet. While it can be purchased by anyone for $149.95, PRO and TORA members receive the special discounted price of $24.95 for the printed copy. It can be ordered online at For more information, contact Allan Keefe at