The SEMA Professional Restylers Organization (PRO) has announced the six member companies that will compete in the PRO Cup Challenge at the 2026 SEMA Show, taking place Nov. 3-6 in Las Vegas.
Chosen from a strong field of applications, these elite restylers will move on to design and execute an accessory package for a new model vehicle that takes less than 50 hours to install and costs no more than $14,500. The vehicles will be showcased in the PRO Booth in the Las Vegas Convention Center West Hall (Booth #50237) and be judged by industry experts and SEMA Show attendees.
The six finalists are:
- Auto Sunroof and Leather (Warwick, N.Y.)
- Automotive Concepts (New Hope, Minn.)
- Crush Customs (Marietta, Ga.)
- DPS Automotive (Arlington Heights, Ill.)
- Pickup Outfitters of Waco (Waco, Texas)
- Restylers Aftermarket Specialist (Fort Walton Beach, Fla.)
The PRO Cup Challenge celebrates the creativity, craftsmanship and passion that fuel the automotive customization industry. The program highlights the skill and vision of PRO members by showcasing innovative vehicle builds that represent real-world restyling excellence. From inspired design concepts to expertly executed details, the PRO Cup Challenge provides participants with an opportunity to earn industry recognition while demonstrating what sets their work apart.
Each build will be evaluated by a panel of industry experts to determine the 2026 PRO Cup Challenge Winner. SEMA Show attendees can also vote for their favorite build, with the vehicle receiving the most votes earning the PRO Cup Challenge People's Choice Award.
Both award winners will be announced during the PRO Happy Hour on Wednesday, Nov. 4, from 4-5 p.m. in the PRO Booth.
Be sure to stop by the PRO Booth to experience these exceptional builds, meet the talented restylers behind them and cast your vote for the People's Choice Award.
Learn more about the PRO Cup Challenge at semapcc.com, or to view the 2025 build sheets, click here.