The SEMA Professional Restylers Organization (PRO) has opened applications for the PRO Cup Challenge at the 2025 SEMA Show, November 4-7, in Las Vegas.
The PRO Cup Challenge is a competition that showcases the craftsmanship of automotive restylers as they design an accessory package for a new-model vehicle that appeals to a broad audience. The accessory package must be repeatable and profitable, have maximum labor hours of 40 hours per package installed, and have a wholesale cost of no more than $12,500 to the dealer.
Six finalists will be selected to feature their vehicle in the PRO booth in West Hall. Judges made of industry experts will select the PRO Cup Challenge winner based on the accessory package's marketability, ease of reproduction, creativity, and profitability.
SEMA Showgoers will have the opportunity to vote for their favorite accessory package and recognize it with the People's Choice Award.
Applications are due July 25. If selected, competitors must complete and submit a build sheet with the basic idea of their package by September 5. Apply here today and learn more about the PRO Cup Challenge at the 2025 SEMA Show here.
PRO is looking for member manufacturers to donate parts or offer parts at a discounted price to PRO Cup Challenge applicants. This is a great opportunity to showcase your products on the vehicles that are selected for the competition. Sign up here.