By Kyle Fischer
Every year, the SEMA Show reminds us that American ingenuity is alive and well — and it’s thriving in the hands of our manufacturers. The real stars of this industry aren’t the flashing lights or over-the-top displays; they’re the companies that design, test and build the parts that keep the motorsports world engaged and accelerating forward.
This year’s new products once again proved that the future of the automotive aftermarket is being shaped by those who dare to rethink performance. The Motorsports Parts & Media Council (MPMC) exists to serve, support and champion these manufacturers — the beating heart of the automotive aftermarket. We have selected six standout products from the 2025 SEMA Show that embody what makes this community special: innovation, craftsmanship and a relentless drive to engineer something better.
- Wilwood Brakes / Aluminum 2" Drop Front ProSpindle Kit with Hub
Wilwood’s reputation for precision braking components meets chassis innovation with its new Aluminum 2" Drop Front ProSpindle Kit with Hub. This lightweight design improves suspension geometry, lowers ride height and strengthens overall handling without adding complexity. With its integrated hub and simplified installation, the kit helps builders achieve both form and function in one move. It’s a refined solution that elevates stance, control and performance — another reminder that Wilwood doesn’t just make brakes, it makes better handling cars.
Mike Hamrick, Events & Promotions Manager at Wilwood Brakes, noted the buzz behind the new release:
“It’s something everyone has been asking about for some time. And now that this product has come to fruition, I can’t wait to see exactly how many of our customers will find it’s going to fit what they’re doing with their business model moving forward.”
- DeatschWerks / DW620R Universal Fuel Pump
DeatschWerks delivers serious flow and flexibility with its DW620R Universal Fuel Pump. Designed to support up to 1,200 horsepower on ethanol and more on gasoline, this compact, high-output pump is built for modern power levels across a wide range of applications. Its brushless design ensures cooler operation, longer life and quiet efficiency, and it’s all wrapped in a compact package that simplifies installation. The DW620R doesn’t just feed power — it future-proofs builds for the next generation of performance demands.
Mark Campbell, Director of Sales & Marketing at DeatschWerks, praised the team’s effort:
“We’ve been working hard this year for sure. Matt and Patrick, and all of our development team, have just been absolutely killing it. We’re really excited about the new fuel pumps that we have this year. We’ve stepped it up even more.”
- Coker Tire / Pro-Trac Street Pro III
Coker Tire continues its legacy of blending classic styling with modern performance through the new Pro-Trac Street Pro III. This Ultra High Performance raised white letter tire brings an unmistakably nostalgic aesthetic to today’s performance vehicles — while delivering the advanced grip, stability, and construction technology demanded by modern street performance builds. It’s a perfect fusion of vintage cool and cutting-edge engineering, redefining what a raised white letter tire can be.
Mark Mooberry, Vice President of Commercial at Coker Group, shared his excitement:
“This is an Ultra High Performance, raised white letter tire. Never been one in existence before. Iconic look of a raised white letter and this has the most up-to-date technology in this tire ever. We’re very excited.”
- ProCharger / M8 Supercharger Kit for 2024–2025 Harley-Davidson
ProCharger’s new M8 Supercharger Kit takes Harley’s Milwaukee-Eight platform from strong to staggering. By delivering massive torque and horsepower gains while maintaining OEM reliability, this system gives riders the kind of throttle response that turns every roll-on into a statement. The clean, self-contained design and factory-quality fit make it as approachable as it is powerful. This kit reshapes what V-twin performance looks like — and sounds like — for the modern era.
Kyle Fickler, Director of Business Development at ProCharger, reflected on its strong debut:
“We started out the week winning Best Engineered for our M8 Harley product, which was a great way to start the week at SEMA.”
- Detroit Speed / Foxbody SLA (Short-Long-Arm) Front Suspension System
Detroit Speed’s all-new SLA front suspension system brings genuine motorsports geometry to the Foxbody Mustang. Replacing the dated factory MacPherson strut setup, the system offers improved camber gain, reduced roll center migration and the kind of steering precision that transforms a good chassis into a great one. Fully engineered for both street and track, it’s a suspension revolution that elevates one of America’s favorite platforms and shows how modern technology can breathe new life into classic iron.
Kasey Saltness, Event & Engagement Specialist at QA1, shared the excitement surrounding the win:
“We have a lot of new products across our QA1 brands – QA1, Speedtech Performance and Detroit Speed. Detroit Speed’s Foxbody SLA kit won Best New Product of the Year in the Street Performance category, so that’s really exciting.”
- BluePrint Engines / Builder Series – LS-Compatible 376 c.i. Pro Series Engine Packages with ZF 8HP70 8-Speed Automatic
BluePrint Engines continues to bridge the gap between classic horsepower and modern drivability with the newest addition to its Builder Series lineup. The GM LS-compatible 376 c.i. Pro Series engine packages now pair seamlessly with the proven ZF 8HP70 8-speed automatic transmission. This pairing delivers refined street manners and serious power potential — ready to drop into everything from late-model muscle to custom builds. By combining cutting-edge transmission technology with traditional American torque, BluePrint has created a package that changes what builders can expect from a turnkey powertrain.
Kell Bridges, Director of Retail Sales at BluePrint Engines, summed it up:
“It’s the perfect combination if you’re building a resto-mod or you want to repower your muscle car – you want late-model technology in your hot rod or street rod. And the beauty of it is that it has our industry-leading 30 month, 50K mile warranty.”
Passion Continues to Power American Manufacturing
These six products are more than just clever engineering — they’re proof that American manufacturing is still defined by creativity, precision and a refusal to settle. Every part, every idea, and every new technology that emerges from this community pushes the boundaries of what’s possible in motorsports and performance. The MPMC committee is honored to recognize these pioneering manufacturers and their dedication to the automotive aftermarket. From high-tech suspensions and ultra-performance tires, to innovative fueling, supercharged torque and modernized powertrains, these manufacturers aren’t just keeping pace — they’re setting it. As the motorsports world evolves, it’s the manufacturers who keep innovation alive and the passion of this industry burning bright.