Video of the 2020 SEMA Launch Pad competition, presented by YEN, is now available. Featuring exclusive footage of this year’s competitors in action, the 45-minute video includes backstage interviews and discussions with the finalists and judges.

Watch the actual pitches made by Roland Hence of FrontLane Inc., Justin Bradshaw of REVER, Eric Rivera of Dirt Dynamix, Matt Rafeld of BeachComber Offroad and Khanjan Desai of Alchemy, and listen as the judges gives each competitor feedback, and discuss the presentations among themselves. With the judges grading on how well the ideas were presented, innovation of product, and overall business plan, decide for yourself who you think had the best product.

Also available is video featuring the 2020 SEMA Launch Pad winner, Roland Hence, and industry celebrity Aaron Kaufman. Watch as Hence sits down with Kaufman to discuss his Launch Pad journey and what he has planned for the future. Watch the interview.

For details on how to pre-qualify for the 2021 competition and receive program updates, visit the SEMA Launch Pad website.