The Performance Racing Industry (PRI) Show returns to Indianapolis, Indiana, December 10–12, 2026, and the SEMA Motorsports Products & Media Council (MPMC) will have a strong presence throughout the event with education, networking and a special celebration honoring the motorsports media community.
From the Paddock to the Platform: A Motorsports Content Creator Workshop, Presented by MPMC, December 11, 2:00 p.m.–3:00 p.m., Red Hall, Room 205
This interactive workshop brings together veteran motorsports media professionals, emerging creators and manufacturers to explore the fundamentals that have endured across generations of media. Attendees will learn how to find stories others overlook, earn access, ask better questions, build trusted industry relationships and turn those opportunities into compelling content across a variety of formats. The session will also explore the relationship between creators and manufacturers, including what each side values when it comes to successful collaborations.
MPMC Hall of Fame Reception, December 11, 5:00 p.m.–7:00 p.m., Green Hall, Wabash Ballroom 1-2
Join MPMC, SEMA Truck & Off-Road Alliance (TORA), and SEMA Future Leaders Network (FLN) members for an evening of food, drinks and networking. The event will include the presentation of the 2026 MPMC Hall of Fame Award honoring individuals who have made lasting contributions to the motorsports industry.