On Thursday, April 17 at 10:00 a.m. PDT, the SEMA Motorsports Parts Manufacturers Council (MPMC) will host a virtual general membership meeting and panel discussion titled "Innovate to Survive: How New Product Ideas are Born." Registration is open now at this link.
The discussion bringds together a diverse panel of industry leaders experienced in market research, media relations, professional racing and manufacturing. These experts will share their insights into how the motorsports markets, track experience, sanctioning rules and safety, and the manufacturing process all play a role in product development and marketing.
Panelists include Gavin Knapp, director of market research, SEMA/PRI; Pat Musi, owner/professional racer, Pat Musi Racing Engines; and Karl Fredrickson, publisher, Speedway Illustrated. Moderator Mike Sanders, senior director of product at Edelbrock Group, will guide the discussion and facilitate the question-and-answer period.
Discussion topics include:
- How to find opportunities through market research
- What to know about sanctioning body rules and safety
- What you can learn and create from going racing
- Ways manufacturers can help take you from an idea to a product
Tailored to professionals in marketing, sales and engineering, this event will provide the knowledge to stay competitive in today's motorsports market. Register here.
Can't make the webinar? Register today to receive a copy of the recording.
Save the date for our virtual membership meeting and panel discussion on “The Art of Product Marketing – Working with Sales Channel Partners” on June 24 at 10 a.m. PT / 1 p.m. ET.