Applications for the SEMA Launch Pad—a program designed to help emerging entrepreneurs and inventors launch new automotive products into the marketplace—are now available at

Originally created to support young entrepreneurs under the age of 40, this year’s program is open to qualified individuals 18 and over - making it easier than ever for emerging entrepreneurs to participate, win cash prizes, and receive instant publicity for their new product or service.
If you or someone you know has an automotive-related product that is ready to or recently hit the market, find out how you or them may be able to:

  • Win a prize package valued up to $92,000 to launch a product
  • Obtain worldwide promotion through SEMA communication channels
  • Connect with established leaders in the industry and receive support and guidance from them
  • Attend the 2021 SEMA Show, and enter to be selected to pitch a product in front of a live audience and be recognized at the SEMA Show Industry Awards Banquet

Applications must be submitted online by May 30, 2021. Learn more at