Performance Racing Industry (PRI) has launched a new cross-country campaign to gather and share news and updates from dozens of racing-related businesses. Dubbed “The PRI Road Tour,” the campaign is an all-out content creation bonanza that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, race tracks and more, over a two-month span.

The PRI Road Tour, which began October 10, helps manufacturers promote their products and services, and connects the worldwide racing industry by making more than 85 planned stops at motorsports businesses and facilities throughout the country, concluding on December 15. The PRI team will capture and share video, photos, and exclusive interviews highlighting the industry’s newest products, vehicles, races, and developments.

To learn more about the PRI Road Tour, visit, email, or follow PRI on Facebook and Instagram for daily road tour updates.