Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies and more. Founded by racing entrepreneur Steve Lewis, PRI was purchased by SEMA in 2012 and to this day, continues to expand its efforts to further represent the motorsports community.  
Updates and resources from PRI that MPMC members should note of, are listed below. 

PRI Trade Show:
Taking place December 9-11 at the Indiana Convention Center in downtown Indianapolis, the PRI Show is the industry’s premier business event to discover new technology and provides manufacturers and service providers with direct access to the worldwide racing marketplace.

PRI Membership:
PRI’s all-new Business Membership unites the industry and provides advocacy, support, and resources to help motorsports professionals and enthusiasts succeed and prosper. Through PRI membership, MPMC members are recognized as an industry leader and active supporter of the motorsports community, are able to access industry-leading education through seminars, workshops, and training programs, join industry peers in organized events and initiatives and more.

PRI Road Tour:
PRI and its leading content creation team are embarking on a second PRI Road Tour to share stories from events and race tracks around the country. Like the inaugural PRI Road Tour coverage, which brought stories from businesses, racers and industry icons to more than 45 million individuals in 2020, the 2021 program will highlight the stories, passion, energy and excitement found only in the racing industry. The 2021 PRI Road Tour will make stops at iconic tracks and racing events throughout the country before culminating at the world’s premier auto racing trade show, the PRI Trade Show,

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