In light of COVID-19 restrictions in Southern California, options are being evaluated for hosting the 2021 MPMC Media Trade Conference in-person, virtually, or a combination of the two. The annual event is the only one of its kind in the industry where automotive aftermarket journalists meet one-on-one with industry manufacturers to discuss the newest updates on exhibitor product lines and industry trends.

“Since 1998, the MPMC Media Trade Conference has been the best place for journalists to conduct high-quality interviews with more than a hundred of the industry’s top motorsports and accessory manufacturers all in one place,” said MPMC Chair Rob Fisher of E3 Sparkplugs. “We are working with staff on a contingency plan should it become necessary to alter the format due to government health restrictions. We are being very proactive and will have a viable option before opening up any registrations. We are committed to providing an event that will offer the same value and benefits for our members as previous years.”

MPMC members should keep their eyes open for exhibitor registration to open within the next several weeks. Details and links will also be posted on the MPMC website: