Social media is a great tool for reaching targeted audiences and promoting a brand. Motorsports parts businesses should keep up their social media presence in order to establish brand authority and create awareness of their products or services. Doing otherwise is like leaving money (or free promotion) on the table.

MPMC members are invited to learn how the Three Cs of social media (Calendar, Content and Channels) can help build a brand, during a live webinar on December 15 at 10:00 a.m. PST.

Participants will connect with and hear from two of the industry's leading social media experts: Barry Alt, founder of Motorhead Digital and a digital marketing expert focused on the restoration, performance, race, and restyling segment of the automotive aftermarket, and Dan Kahn, founder of Kahn Media and a published author and photographer with over a decade of experience in print and digital publishing, public relations and marketing.

In just one hour, you will discover:

  • The importance of building a social media calendar, how to do it, and software that might help
  • How to plan out content, where to find ideas when you get stuck, and how to create content that builds engagement to your audience and not just pushes information
  • How to determine what social media channels will work for your business, and the pros and cons of each channel

The webinar is presented by the SEMA Automotive Restoration Organization (ARMO). Elevate your social media strategy by registering today.

Then, save the date for January 17, 2023 at 10 a.m. PST/1 p.m. EST for a webinar hosted by the MPMC, where you'll learn how to work with social media influencers. If you're ready to take your social presence to the next level and accelerate your business, an influencer and content creator might be what you're looking for. Join us and learn how you can find, plan and work with influencers. Media Trade Conference exhibitors are strongly recommended to attend.

Keep an eye out for future emails for the link to register.