While the industry may not be able to gather in person for the SEMA Show, the HRIA will be getting together in SEMA360, the digital platform that’s making it possible for the industry to engage, interact and connect online. The $25 fee is waived for HRIA members who qualify as attendees, and since there is no travel involved, participation is easier than ever before.

Among the more than 650 manufacturers that are featuring products in SEMA360 are 28 in the hot rod segment. HRIA will also have its own Showcase page where we will provide details on  upcoming HRIA events, profile spotlight members, and showcase hot rod builds. You’ll also find small group meetings where you can connect with council leadership to learn how some companies have thrived during the COVID crisis, and discuss how your business can navigate the immediate future. Updates will also be provided on the HRIA Education Days, scheduled to take place at the 2021 NSRA Nationals in Louisville. The popular program successfully helps HRIA manufacturers promote their products directly to consumers and end users for a minimal investment.   

Although the platform is available Monday – Friday, November 2-6, 2020, activities are scheduled at various days and times and participants can log on and off as needed. HRIA members are strongly encouraged to visit www.sema360.com and sign up early to avoid delays in receiving their usernames and passwords.