Member Updates


Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

MPMC Webinar: Learn How Influencer Marketing Can Benefit Your Brand. DriveShop's Lisa Cabalquinto (left) and Derek Drake

HRIA members are invited to join industry leaders at DriveShop – an influencer marketing agency specializing in the automotive aftermarket – as they share important fundamentals of influencer marketing for aftermarket brands during a live webinar on January 23 at 10:00 a.m. (PDT).

You'll discover:

  • How to integrate influencer marketing into your existing marketing strategy
  • How to identify the right influencers to work with 
  • How to get the most out of influencer partnerships
  • Common mistakes and pitfalls to avoid when choosing an influencer

Presented by DriveShop's CEO Derek Drake, and Program Director Lisa Cabalquinto, the "Influencer Marketing for Aftermarket Brands – 2024" session will teach you the best-kept secrets for successfully utilizing social media influencers. Register here!