Hot rod members are gearing up for an exciting SEMA Show, taking place November 2-5, 2021, in Las Vegas, Nevada.

In addition to 91 exhibitors secured in the Hot Rod Alley, the weeklong event will provide HRIA members the opportunity to make new business connections, participate in industry-leading hot rod education, as well as check out new featured products and services for street rods, hot rods and early-production vehicles.

“HRIA is excited to connect with their members to network and celebrate their love for the hot rod hobby,” said HRIA Council Director Jim Skelly. “The council is especially looking forward to the HRIA reception, where the hot rod community will come together to honor the individuals whose life and work have made a significant impact on the hot rod market.”

Attendees can prepare for the Show by seeing who's exhibiting by visiting the updated floorplan. Advanced registration is encouraged to avoid delays onsite and can be obtained by visiting

Details on Show events and attractions for HRIA members can be found below.  

HRIA Reception
When: Wednesday, November 3 at 5:15 p.m. – 8:30 p.m.  
Location: Westgate Paradise Event Center
The event is highly anticipated among hot rod members and is the ideal time to catch up with industry friends as well as make new ones. Awards will be presented in the categories of HRIA Hall of Fame, HRIA Industry Award – Individual Achievement, and HRIA Business of the Year.

SEMA Education: Hot Rod Builders Drive the Vintage Segment, Powered by HRIA
When: Thursday, November 4 at 9:00 a.m. – 10:00 a.m.
Location: LVCC N258
No matter where you go, a hot rod is a rolling work of art that turns heads when seen or heard driving down the street or strip. Top builders in the hot rod segment will gather on the SEMA stage to discuss what continues to drive the passion for these vehicles and why the future looks so bright. Add this session to your Show Planner when registering for the SEMA Show.

Hot Rod Feature Vehicles: Ten vehicles will be selected to receive premier HRIA feature vehicle spots, including three located in the HRIA booth.The other seven vehicles will be displayed in a prime outdoor location, with six of them appearing in the HRIA Awards Reception on Wednesday evening.