The “Hot Rod Builders’ Panel, Powered by Hot Rod Industry Alliance (HRIA)” SEMA Education session returns to the 2026 SEMA Show, giving attendees a valuable opportunity to learn about hot rod trends and business best practices shaping today’s market.
The education session will take place on Tuesday, November 3, from 3:00 p.m. to 4:30 p.m. PT in Room N259, and feature insights from both up-and-coming and experienced builders and shop owners. Moderated by Rick Love of Vintage Air Inc., the session features panelists Madison Alexander of Riveting Rides, Bobby Alloway of Alloway’s Hot Rod Shop, Chip Foose of Foose Design, Jesse Greening of Greening Auto Company and Troy Gudgel of BBT Fabrications.
Together, they will host an interactive, insider-driven discussion on what it takes to succeed in today’s hot-rod landscape. Attendees will have the opportunity to learn directly from the pros, ask questions and gain real-world business-building insights.
Click here to add the session to your SEMA Show schedule.