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HRIA Podcast Highlights Stories of Hot Rod Culture - image of desktop microphone


The SEMA Hot Rod Industry Alliance (HRIA) has released the first episode of its new podcast that dives into the minds and stories of hot personalities and business owners. With a focus on educating and entertaining listeners through stories of hot rod culture and business, the podcast will include six total episodes that will be released on Apple Podcasts and Spotify throughout the coming year. 

Hosted by Kevin Oeste, Creative Director at V8TV Productions, the first episode of Hammer Down: The Hot Rod Industry Alliance (HRIA) Podcast features guests Tim McCarthy, HRIA Chair and owner of HushMat & ZyCoat; Jerry Slover, owner of Pete and Jake's; and Bill Ganahl, owner of South City Customs.

Listen to the episode here, and gain:

  • Insight into the mission of the SEMA Hot Rod Industry Alliance (HRIA), including its impact on hot rod businesses and the industry as a whole.    
  • Valuable tips from hot rod business owners, helping you to navigate the ever-evolving industry landscape.
  • Knowledge of stories behind legendary cars that have left an indelible mark on the industry, like the iconic California Kid.

"The podcast offers informative discussions that celebrate the passion, ingenuity and enduring legacy of the hot rod community," said HRIA Director Marcy Yanus. "It's a great resource for listeners, whether they are seasoned gearheads or just beginning their professional hot rod journey."

Listen to episode one of Hammer Down: The SEMA Hot Rod Industry Alliance (HRIA) Podcast, by clicking here.