Car shows play a critical role in the hot rod industry. As the spring car show seasons begins, HRIA members must be prepared for the selling season.

Amy Fitzgerald of Cool Hand Customs, Ben Tucker of Camaro Central, Kelle Oeste of V8 Speed & Resto Shop, and Jon Phillips of Advanced Clutch Technology recently gathered for an informative discussion on how HRIA members can prepare their businesses for upcoming car shows during HRIA's general membership meeting.

Watch On Demand

Viewers will learn strategies to keep consumers engaged, how the panel is planning today compared to two years ago, and social media strategies that work and don't work when promoting events, products and services.