From legislative and advocacy updates to best practices and tips on common business skills and behind-the-scenes conversations with industry leaders, celebrities, and icons, the new SEMA Virtual Education website at includes a comprehensive collection of educational webinars and resources targeted to the automotive aftermarket.

Hot Rod Builders Drive the Vintage Segment

"The SEMA Virtual Education website provides the automotive aftermarket with a one-stop shop of industry-leading education and resources that will support the industry throughout the year," said Gary Vigil, SEMA Sr. Manager of Professional Development. "The website is user-friendly and provides businesses and employees a convenient way to learn best practices and increase their knowledge in order to advance in their careers."

Employees of HRIA member companies will have the distinct advantage of being able to access most education at no cost or at a discount, but all sessions are available to anyone in the industry – regardless of SEMA membership status. The new website includes exclusive recordings from the 2021 SEMA Show, which will be free to everyone. Through, users will find:

· Recordings of 2021 SEMA Show Education seminars

· Live and simu-live virtual sessions that allow participants to connect with speakers in real-time

· Recommended sessions, based on individual profiles

· Easy-to-find sessions sorted by categories, topics, and industry segments

· A personal dashboard of purchased or registered items

"We collaborate with leading subject-matter experts and the most dynamic speakers to bring the industry the best experience possible," added Vigil. "Participants of the education program can expect comprehensive presentations, insightful discussions, and entertaining videos that teach, inform, and inspire." Over 50 on-demand sessions are already housed on the SEMA Virtual Education website.

Searchable categories include but are not limited to marketing and sales, small business strategies, legislative and regulatory, trends and research, vehicle technology, and professional development. New content will be added weekly, including the 2021 SEMA Show seminar "Hot Rod Builders Drive the Vintage Segment, Powered by HRIA" set to release on March 3, 2022. Users can access the program and create a personal profile at