The SEMA Hot Rod Industry Alliance (HRIA) is now accepting applications for its Feature Vehicle Program at the 2026 SEMA Show.
Each year, a select group of vehicles is chosen to represent HRIA throughout the Show. Featured vehicles may appear in the HRIA booth, at the HRIA Awards Reception, and in designated outdoor display areas during show week. These placements offer meaningful exposure to manufacturers, builders, media, and industry leaders from around the globe.
Why Apply?
Being selected as an HRIA Feature Vehicle helps elevate your brand, spotlight the craftsmanship behind your build, and highlight the products and partners involved. It's also a powerful way to tell your company’s story and connect directly with the broader hot rod and custom vehicle community.
What We’re Looking For
HRIA is looking for unique, high-quality builds that reflect the creativity, innovation, and attention to detail that define the industry. Finished vehicles are encouraged, and all applications are reviewed with an emphasis on overall presentation and fit with the HRIA program.
Ready to Stand Out? Apply Now.
Members interested in participating are encouraged to apply early. Feature vehicle spots are limited, and selections are made well in advance of the SEMA Show.
Submit your vehicle through the SEMA Show Featured Vehicle application here.