FLN - New Research: Understanding the Pickup Accessorization Market

New research from SEMA finds that the pickup truck market accounted for 31% of the $50.9 billion overall specialty-equipment market in 2021. For the aftermarket, this number presents a massive opportunity to grow their business and expand in this market.

FLN members are invited to learn more about the pickup market, including details about the vehicles, specialty parts, and the people who buy and accessorize them, join data analysts and experts from the SEMA market research team during a live webinar on August 24 at 11:00 a.m. (PT).

Attendees will learn about new data and findings from the all-new "SEMA Pickup Accessorization Report," which will be available for download on August 18.

As a live webinar, the SEMA Market Research team will answer questions and provide details to help businesses understand how the data applies to their businesses. Register here.