Since starting @americanmusclehd on Instagram about nine years ago, Garrett Reed has garnered almost 2.3 million followers on the account and has become one of the most recognizable names in the automotive industry.

FLN members were recently treated to live chats with Reed on Facebook and Instagram, where they learned some of Reed's secrets to success. Watch the recording of the live chat here.

Viewers will hear Reed's insight on managing supplied content vs. original content, his favorite social media influencers in the industry, and his preference for posting content in real time vs. scheduling.


Garrett Reed of Americanmusclehd


Other key takeaways include:

  • Don't be afraid to ask questions if you're not familiar with or don't know how something works with social media. Reed learned that in the automotive industry, people are 100% willing to help.
  • Play to the trends. Memes, video content and Instagram reels are all current trends that can help get you noticed and boost your following. At the moment, Instagram is prioritizing reels to compete with TikTok, and reels can be a creative solution for those who traditionally have only posted static images.
  • If your brand or product is quality, then seek out and post quality content.
  • Getting people to engage as fast as possible through comments and shares is key