ETTN is excited to announce a 4-part seminar education track at the 2018 SEMA Show designed specifically for technical professions.  With the intent to advance technical professionals knowledge of the latest vehicle technologies while providing solutions to your company’s product development process, these seminars are a must attend.    

Cross-Council Vehicle Technology Roundtable Forum: New Technologies, New Opportunities

Monday, 29 October, Room N-258 LVCC, 1:00-2:30 PM

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Advanced vehicle technologies are changing how cars are designed, developed, manufactured, customized, sold, serviced, shared and owned. We are witnessing one of the most fundamental shifts in the history of the automotive industry. New vehicle technologies from ADAS to autonomy are driving this shift and it’s being shaped by demographic, regulatory, social and environmental pressures. Cars and trucks will grow smarter and cooler with connected vehicle systems, high-efficiency engines, vehicle electrification and increased safety performance. This Forum will bring together SEMA Council and Network technology experts to discuss how Members can compete in today’s rapidly evolving market segments as well as understand and leverage new aftermarket growth opportunities and immediate technology trends defined by the SEMA Cross-Council Vehicle technology in the areas of vehicle technology, product development and manufacturing. 


Racing and Performance Forum: Keeping Technology at the Forefront

Tuesday, 30 October, Room N-258 LVCC, 1:00-2:30 PM

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Racing technologies and performance products are critical to the continued relevance and innovation within the SEMA community for both traditional members as well as next-generation performance businesses, enthusiasts and fans. Racing and high-performance cars are central to the future of vehicle electrification and bringing advanced motorsports technologies to the street. SEMA manufacturers need to pay attention to performance developments in electric and hybrid powertrains, as well as drive-by wire and brake-by wire systems. Members attending this forum will hear directly from a full grid of frontline leaders and experts on the latest technologies and innovations being used in racing and adapted to production, as well as the direction, relevance and importance of motorsports and technology to the future of the performance industry.


Advanced Driver Assistance Systems (ADAS) Forum: Customizing with Confidence

Wednesday, 31 October, Room N-258 LVCC, 1:00-2:30 PM

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Advanced Driver Assistance Systems (ADAS) are passive and active safety performance technologies developed to automate vehicle systems for safer driving. Electronic Stability Control (ESC) was one of the first ADAS technologies deployed and regulated. Leading SEMA companies customize with confidence and ensure compliance by knowing how ADAS and advanced vehicle technologies are impacting their products, installations and businesses. If you want to ensure your aftermarket products and modifications can be successfully integrated with the latest ADAS and safety performance technologies, as well as comply with functional, system and federal motor vehicle safety regulations, then this Forum is for you. Results and insights from SEMA’s Advanced Vehicle Technology Opportunities Report will be presented to help members understand the critical factors and business opportunities of the evolving market for retrofitting vehicles with aftermarket ADAS technologies and products.


Advanced Vehicle Technology: Practice, Policy and Challenges

Thursday, 01 November, Room N-258 LVCC, 1:00-2:30 PM

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Advanced vehicle technologies are changing how cars are designed, developed, customized, sold, serviced, shared, and owned. SEMA manufacturers, distributors and installers are facing increasing challenges today and in the coming years as vehicles become more complex due to assisted, connected and automated driving technologies, as well as demographic, regulatory, social and environmental pressures. Horsepower and hardware are being matched with computing power and software. New market segments are being created in safety, performance, vehicle emissions, electronics, connected, and automated driving. This panel session will focus on the practices, challenges, policies and product liability considerations you need to know to grow and prosper in the evolving performance aftermarket.