ETTN is excited to join the industry at the 2021 SEMA Show, the first industry-wide, in-person gathering in nearly two years. Taking place November 2-5, 2021, in Las Vegas, Nevada, the weeklong event will allow ETTN members to reconnect with others from the industry.

More than 1,700 companies are confirmed to exhibit and are now preparing to showcase their newest products and technologies at the annual trade-only event. ETTN members will find exhibitors in four of the convention center’s halls, including the newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January.

“We are excited to get back out there and showcase our new products to the industry once again,” said ETTN Chair-Elect Kelleigh Ash of KW Automotive. “We are looking forward to focusing on a narrative that highlights our motorsports heritage, capabilities, and product technology. The 2021 SEMA show will allow us the opportunity to tell this story to a global audience – it will not be one to miss.”

In addition to conducting business on the Show floor, ETTN members are invited to participate in the following activities during Show week:  

ETTN Tech ’n Toast
Date / Time: Thursday, 11/4 at 8:00 AM – 9:00 AM
Location: N235 – N239

ETTN members, engineers and product developers will connect and learn from each other during this energized networking breakfast.

ETTN Lunch & Learn  
Date / Time: Thursday, 11/4 at 12:00 PM – 1:30 PM
Location: N235 – N239

This event will feature an expert panel discussing topics such as digital testing and design, 3D printing, and artificial technology, and how they relate to product development.

SEMA Show Education
Following are sessions that are likely to appeal to ETTN members. Add them to your Show Planner when registering for the SEMA Show.
Synthetic Fuels: Paving the Way for the Future of ICEs? Powered by ETTN
Date / Time: Monday, 11/1 at 1:00 PM – 2:00 PM
Location: N259

OEM manufacturers are overwhelmingly shifting resources away from traditional engine development, and regulators and legislatures are increasingly passing laws and regulations that will require the use of electric powertrains exclusively in the future. A few companies, however, are investing in research into an alternate technology, while still preserving internal combustion engine (ICE). A panel of industry experts will discuss the promise and state of this technology, and the changes in the regulatory framework required to recognize its benefits.

Challenges to Modding the Modern Powertrain, Powered by ETTN
Date / Time: Thursday, 11/4 at 11:00 AM – 12:30 PM
Location: N258

This session will include a comprehensive discussion about the concerning new trend of automakers implementing increasingly secure encryption in electronic controls, preventing aftermarket manufacturers from accessing vehicle systems to facilitate modification. This session will feature representatives from the OEMs, the tuning software companies, and the aftermarket manufacturers working to overcome these challenges.

Attendees planning on attending the 2021 SEMA Show can prepare for the Show by seeing who's exhibiting by visiting the updated floorplan. Advanced registration is encouraged to avoid delays onsite and can be obtained by visiting