
Innovation drives the automotive aftermarket industry, and patents are a cornerstone of protecting groundbreaking ideas. They help safeguard products from imitation, ensuring businesses secure a competitive edge and preserve their brand’s reputation.
To help product development teams in the aftermarket industry navigate the complexities of patents, the SEMA Emerging Trends & Technology Network (ETTN) will host a free webinar on Tuesday, February 18, 2025, at 1 p.m. PT. The webinar will feature speakers Matt Beenen, President and Founder of Mountech; Jeffrey Banyas, Manager-Legal Production at Sisson & Banyas, Attorneys at Law LLC; and Matt Patrick, Technical Director at DeatchWerks, as they provide the information attendees need to:
- Read and understand patents and patent applications as a research tool.
- Identify potentially patentable ideas.
- Know when and how to act when a patentable idea arises.
- Understand when and how to act when they come across a competitor’s patent.
Attendees will have the opportunity to engage directly with the speakers, who bring extensive experience in product development and patent strategies.
Don’t miss out! Register here.