By Jason Chandler, ARMO Select Committee Member, Auto Metal Direct
The 2024 Performance Racing Industry (PRI) Show presented a unique and often overlooked opportunity for SEMA ARMO (Automotive Restoration Market Organization) companies to expand their reach and showcase their capabilities. While traditionally focused on performance racing, the PRI Show has evolved into a hub for all things automotive—attracting enthusiasts, builders, and professionals who share a passion for craftsmanship and innovation.
For restoration companies, the alignment is natural. The show is teeming with restoration-based cars on display, from meticulously rebuilt classics to resto-mods blending vintage aesthetics with modern performance. These vehicles are showstoppers, capturing the attention of attendees who understand the value of restoration expertise. Add to this the presence of prominent social media influencers documenting the event, and the potential for exposure skyrockets. Influencers can amplify your brand message, introducing your products and services to new audiences who may be inspired to start their own restoration journey.
One crucial aspect often overlooked is that almost every project at PRI—whether it's a custom race car or a high-performance build—starts with a car. This creates a powerful opportunity for restoration companies to position themselves as the first step in the process, providing the foundation upon which performance is built. Domestic and foreign restoration professionals alike can leverage PRI's global reach to network with new suppliers, builders, and enthusiasts, expanding their customer base beyond traditional markets.
The intersection of performance and restoration is a fertile ground for innovation. Companies specializing in reproduction panels, interior components, weatherstripping, suspension, and more can demonstrate how their products contribute not just to aesthetics but also to the structural integrity and overall performance of a vehicle. This dual value proposition resonates strongly with PRI's performance-focused audience.
With restoration cars gaining prominence at the show, PRI Show offers SEMA ARMO members a chance to break out of the traditional mold and connect with a like-minded audience that appreciates the craftsmanship and attention to detail required in restoration work. It's an untapped opportunity that could elevate the visibility of the restoration industry in a trade show setting increasingly blending tradition and innovation.
Restoration professionals—don’t miss out on this chance to showcase your expertise and engage with a dynamic community of automotive enthusiasts and industry leaders. PRI 2025 could be the next big step in driving your business forward.