Understanding the Pickup Accessorization Market

Pickups are the single biggest segment in the specialty-equipment parts market, accounting for 31% of $50.9 billion specialty-equipment retail sales in 2021. You will learn about the market for pickups, including vehicles, specialty parts, and the people who buy them. The SEMA Market Research team will present an in-depth overview of data and findings from the all-new “SEMA Pickup Report."