By Ashley Reyes
SEMA members can learn how product sales are trending in the automotive aftermarket by reading the "SEMA State of the Industry--Fall 2023" report, available for download at sema.org/market-research.
The report, which helps SEMA members gain a better understanding of how the industry is performing in the current business climate, includes new data on how product sales have evolved in different categories over the past year.
"Understanding how industry sales are faring can help businesses discover new market trends and identify changes in consumer preferences," said SEMA Market Research Director Gavin Knapp. "Readers will gain detailed insight into what products are in demand, helping them make more strategic business decisions."
The latest edition of the biannual report finds that retailers were especially likely to see growth in handling products (suspension, brakes and steering), as well as intake, fuel and exhaust products. Positive sales growth also continues across most performance categories.
Additional data revealed in the report includes forecast and sales expectations for the next year, industry insights from manufacturers, retailers and installers, sales shifts by channel and vehicle sales trends.
The "SEMA State of the Industry--Fall 2023" report is available for free download to all SEMA members at sema.org/market-research.