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Work In Motorsports? Here's How AI Can Help You Scale Your Marketing

June 18, 2026 | Vol. 29, No. 25
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Countdown to Savings: SEMA Show Registration Rates Rise After Next Week

June 18, 2026 | Vol. 29, No. 25
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Drive Impact: Join the Industry Cup Challenge and Support Kids in Need

June 18, 2026 | Vol. 29, No. 25
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The 2026 SEMA Show

The SEMA Show is the premier trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display and debut new, innovative products, and connect with industry buyers from all over the world. Learn more and get involved November 3 – 6, 2026.

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Reach Your Goals Through the Ultimate Leadership Training

Understanding your business objectives allows you to better align SEMA resources that can help you achieve your goals.

No matter what niche you’re in - rods, restoration, racing, restyling, reps, trucks or wheel and tires - there’s a SEMA council or professional network that’s right for your company. SEMA councils and networks offer members a variety of niche-specific programs and activities designed to provide educational and networking opportunities while promoting their particular market segment.