Featured News
From Buzz to Proof: Measuring the Real Impact of the New Products Showcase
TORA Members Only: Show Off Your Build on the Aftermarket's Biggest Stage
Meet Buyers Where They Are: Join the Conversation on Consumer Trends
Industry Suppliers: Get Access to Two Mazda Vehicles at SEMA Garage Measuring Session
Upcoming Events
The 2026 SEMA Show
The SEMA Show is the premier trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display and debut new, innovative products, and connect with industry buyers from all over the world. Learn more and get involved November 3 – 6, 2026.
Learn More
Reach Your Goals Through the Ultimate Leadership Training
Understanding your business objectives allows you to better align SEMA resources that can help you achieve your goals.
No matter what niche you’re in - rods, restoration, racing, restyling, reps, trucks or wheel and tires - there’s a SEMA council or professional network that’s right for your company. SEMA councils and networks offer members a variety of niche-specific programs and activities designed to provide educational and networking opportunities while promoting their particular market segment.
Automotive Restoration Market Organization
ARMO is committed to preserving and promoting the automotive restoration industry through its projects, education programs, and by monitoring legislative and/or regulatory issues that may affect our members, thus ensuring the longevity and prosperity of the automotive restoration industry
Emerging Trends & Technology Network
The mission of SEMA's Emerging Trends and Technology Network (ETTN) is to "Identify and communicate emerging vehicle trends and technology relevant to aftermarket professionals and provide the resources and solutions to ensure their continued success."
Future Leaders Network
The Future Leaders Network (FLN) mission is to cultivate young talent in the automotive aftermarket through implementation of education and networking. FLN does this by utilizing resources available for virtual networking and in-person at industry trade events.
Hot Rod Industry Alliance
To advise SEMA and our Membership of the challenges facing our market segment, perpetuating the advancement of the Hot Rod Industry.
Motorsports Products & Media Council
MPMC’s primary objective is to provide meaningful solutions to industry-specific issues and challenges, thereby perpetuating the growth and prosperity of motorsports parts manufacturers.
Professional Restylers Organization
The Professional Restylers Organization, a SEMA Council, is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues.
SEMA Businesswomen's Network
The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the Specialty Equipment Industry which will enhance their careers and positively impact the growth of the entire automotive aftermarket.
Truck & Off-Road Alliance
To provide valued tools and events for retailers and manufacturers to plug into and grow their collective businesses.
Wheel, Tire, Suspension, & Brake Council
The Wheel, Tire, Suspension, & Brake Council's mission is to identify common problems and opportunities relating to the custom - performance wheel, tire, suspension, and brake industry, which the council, as an interested body of companies, can address for the common good.