- Feb 26 2015
SEMA Vehicle Technology - Vehicle Technology Theatre Schedule
ALL sessions are free; pre-registration is NOT required.
Vehicle Dynamics Forum
SEMA-Clemson Vehicle Dynamics Projects Review
Racing and Performance Keynote
Racing and Performance Forum
The Racing and Performance Forum panel session will be held Tuesday, November 5, from 1:00 p.m.–3:00 p.m. in the VTC. Speakers will include Jamie Allison, director of Ford Racing; Jim Campbell, leader of General Motors Performance Vehicles and Motorsports; Wilfried Eibach, chairman of the Eibach Group; Alwin Springer, former president of Porsche Motorsport North America; and Yves Morizot, founder and chairman of Stand21. The roster will also include several other leaders from the racing and performance community. John Kilroy, vice president and general manager of PRI, will provide an overview of the exciting programs and events leading PRI’s return to Indianapolis, the racing capital of the world. This forum panel will address questions about the impact of advanced technologies and tighter federal emissions and fuel efficiency standards on the racing and performance market today and in the near future. For instance, is Gen Y’s lack of interest in cars affecting racing and performance? Does 4G trump a V8 for many young people who may be less interested in driving than their parent’s generation was? Does winning on Sunday still translate to selling on Monday? This session will explore how leading automakers and SEMA companies are focusing on matching horsepower with the fastest computing power and supporting existing series such as NASCAR and off-road racing. It will also review the merger of Grand-Am and ALMS to form the United Sports Car Racing series as well as new series such as Global Rallycross.
Next-Gen Racers, Designers, and Engineers Forum
This new session, to be held November 6 from 3:30 p.m.–4:30 p.m., will focus on the next generation of racers, designers and engineers. This panel will be an open forum discussion and jam session on the future of motor racing, performance engineering, automotive design and lifestyle from the perspectives of today’s millennial enthusiasts and next-generation professionals on the frontlines of the future.
Performance Branding Keynote
Graham Brown—founder of MobileYouth and the Earned Media Fight Club, leading digital anthropologist, cultural explorer and author of six books on youth, culture and social business—will present the Performance Branding Keynote on Wednesday, November 6, from 12:00 p.m.–1:00 p.m. on the VTC Stage. From wheels and tires to smartphone apps that interact with consumer vehicles and onboard technologies, successful designing and marketing with automotive enthusiasts requires strategies that make customers part of a company’s brand through movements, storytelling and advocacy. Brown is one of the world’s leading authorities on brand democracy and believes that the best brands market with consumers, not to consumers. Brown’s keynote remarks will help SEMA members understand how brand democracy creates desire through social packaging and consumer context. He will explain why it is important for every business to help fans and enthusiasts tell their story about the benefits of the company’s products and the importance of developing an emotional connection to its brand. Brand democracy is about letting go and turning a brand over to consumers, fans and enthusiasts. Vehicle customization, personalization and accessorization are major elements in that first step.
Performance Branding Forum
Vehicle Emissions and Alternative Powertrain Strategies
Green Performance Keynote
Connected Vehicle and Apps Forum