The SEMA Show is an increasingly international platform for companies to display their latest products and promote their brand awareness to not only a U.S. audience but also to buyers and media from 135 countries. In recognition of that global trend, a select group of 30 leading enthusiast media from 19 countries served as Global Media Awards (GMA) judges.
Global Media Awards
The Global Media Awards program recognized more than 150 companies for creating products that resonate with consumers in international markets.
A contingent of 29 leading global journalists, tapped as members of the Global Media Awards (GMA) panel, was charged at the 2016 SEMA Show with selecting products from the New Products Showcase that would resonate best with consumers back home. The diverse group—journalists from 18 countries and covering niches from off-road to street performance, vehicle restoration and motorsports—made their selections on the opening day of the Show after reviewing more than 3,000 products in 16 categories.
More than 150 companies were recognized by a panel of esteemed international journalists for having a product that would resonate with consumers in international markets.
More than 150 companies were recognized by a panel of esteemed international journalists for having a product that would resonate with consumers in their home countries.
For the tenth year, a panel of 29 journalists from leading international media outlets served on the Global Media Award panel. Journalists from 14 countries participated, including Argentina, Brazil, Canada, China, Finland, France, Germany, Honduras, Mexico, Norway, Russia, South Africa, United Kingdom and Venezuela. Each was charged with choosing 10 products from the more than 2,000 new products introduced at the 2013 SEMA Show that they believe would resonate best with their consumers.
Narrowing down the selection to only 10 products was difficult, said Graham Erasmus of South Africa’s Automotive Business Review. “Being a global media awards judge is pretty daunting,” he explained. “You are given six hours to vote for your 10 winning products, but the real problem lies in picking the final 10. I got it down to a short list of 28 and then had to go through the agonizing process of [whittling down the list to the final 10].”
Hundreds of SEMA Show exhibitors were recognized by an international panel of automotive experts participating in the 2013 SEMA Show Global Media Awards Program. Marking the 10th consecutive year, the program consists of a prestigious group of international journalists serving as judges.
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