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The New State of Hot Rodding

Hot Rod MarketIf the SEMA Show comprises the body of the automotive aftermarket, Hot Rod Alley might well be said to be its beating heart. For decades, the hot-rod and performance-street segments have led the aftermarket in leading-edge engine, drivetrain and suspension technologies. Given recent industry and technological trends, the hot-rodding market segment only figures to increase in popularity and sales in years to come.

Connecting With Middle-East Buyers

Connecting With Middle-East BuyersOne hundred and fifty-seven SEMA-member companies have traveled to the United Arab Emirates (UAE) with the association to take part in the SEMA Middle East Business Development Program and Custom Show Emirates trade show since the inaugural trip there in 2012. While certain trends, vehicle mixes and other factors have changed in the intervening eight years since the first trip, some fundamentals are consistent, including the following.

Do Young People Still Love Cars?

Youth Report Is today’s younger generation giving up on driving, shunning car culture and turning away from vehicle accessorization? Far from it, says a new consumer study by SEMA’s Marketing Research department. In fact, the recently released “SEMA Young Accessorizers Report” suggests that this demographic is still as car crazy as ever—just in a different way.

Spy Photos

Mustang Hybrid: If this is the Mustang hybrid, expect it to borrow the 3.3L V6 hybrid setup from the recently debuted Explorer Hybrid.

Prototype Corvette: Here is the latest prototype of the mid-engine Corvette, with photos of the production headlights, taillights, “Batwing” and other details that we haven’t seen before.

Kia Tusker: The Kia Tusker will ride on the same platform that will underpin the next-gen Hyundai Creta. 

The ADAS Market

ADAS MarketHas your business felt the impact of the rapidly increasing number of advanced driver assistance systems (ADAS) coming into the market? If not, it’s just a matter of time, since the OEMs are racing to add a wide range of the safety-performance technologies to their latest platforms.

It Didn’t Kill Us; It Made Us Stronger

Chris Kersting

It’s been about a decade since our industry last coped with a serious recession. Some say there will be a downturn in the next year or two, although that sentiment has been in the forecast for several years now. Current economic indicators are still pointing in the right direction, and a recent SEMA poll found that most member businesses are predicting that 2019 will be another successful year. Our industry and the association learned much from the last downturn. The lessons learned are worth highlighting, because they represent opportunities even today.

New Resource Guide Features Industry Services Offered by SEMA Members

Business Resource GuideThe SEMA 2019 Business Resource Guide features contact information and descriptions of SEMA member-companies offering services specific to the automotive aftermarket industry. The guide, which is available electronically at www.SEMA.org/BRG, features contact information and descriptions of SEMA member-companies offering services specific to the automotive aftermarket industry.

Spy Photos

2020 Toyota Tundra: Toyota is giving the Tundra a major refreshing for 2020 while preserving the 11-year-old cab from 2008.

2020 Ford Fiesta CUV: The new model will share the platform and the mechanics of the Fiesta hatch and will have to do battle with strong competition, including the Kia Stonic, the Seat Arona and the VW T-Cross.

2020 Ford Escape: The Escape should get power from Ford’s 1.5L Ecoboost three-cylinder as the volume engine, while the 2.0L Ecoboost four-cylinder will likely continue as the upscale engine offering.

The Truck Resurgence

What vehicle can be more American than a truck? Ever since Henry Ford introduced his first Model T in 1908, light trucks have been the vehicles of the masses, both at home and abroad. Powerful, sturdy, versatile and capable of almost anything, wherever they go, we work with them, play with them and return to them again and again when times are good. And right now, it seems, times are very good indeed.

 

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