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2018 SEMA Hall of Fame

Success looks different for everyone—and that is certainly true for this year’s SEMA Hall of Fame inductees. Donnie Eatherly, Ed Pink and Chris Thomson have distinct backgrounds, aptitudes and professional paths, but they have each built a flourishing career doing something that makes them happy.

 

Complying With California Proposition 65’s New Regulations

Prop 65Proposition 65 is a California law that gives consumers and their attorneys the ability to sue businesses that do not include warning labels on products containing chemicals associated with cancer and birth defects. If you are already familiar with the labeling requirements of Prop. 65, you know that it can be difficult to comply with the law and that compliance can be costly. It’s about to become worse. Products manufactured after August 30, 2018, will be subjected to updated regulations with more onerous labeling requirements. This article outlines what you need to know about the new requirements.

2018 SEMA Board of Directors Announced

Donnie EatherlyThe results of the 2018 SEMA Board of Directors election are in, with Donnie Eatherly from P&E Distributors Inc., Dan Kahn from Kahn Media Inc., Brian Lounsberry from Motovicity Distribution, Dr. Jamie Meyer from General Motors, and Steve Whipple from Edelbrock LLC elected to serve. Kahn is a current SEMA Board member who was re-elected to the group; Eatherly has served as a past Board member; and Lounsberry, Meyer and Whipple will join as new SEMA Board members.

Diesel Market Update

DieselThe diesel powertrain has always been a great necessity for the American driver but perhaps never garnered the love and recognition it truly deserves. Most appreciated for its functionality around the farm and on the jobsite, diesel is the fuel of choice for many fullsize trucks, utility vans and other heavy-duty work vehicles. But while many are quick to reserve the application of diesel power sources solely to those work vehicles, the market shows a thirst for more applications.

Spy Photos

’20 Ford Mustang Shelby GT500: The Mustang-based GT500 will build on the GT350’s performance capabilities.

’19 Chevrolet Silverado 1500: The 1500 RST is a street-performance appearance upgrade applied to the Silverado LT.

’19 Ford Ranger Wildtrak: The Wildtrak gets added ground clearance, a bedliner with a 12V socket, a retractable tonneau cover (roller shutter), 18-in. alloy rims on P265/60 tires, and additional interior/exterior styling.

ADAS Systems

ADASAlthough still in its infancy, the U.S. aftermarket for advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT) can be expected to grow into a $1.5 billion industry within the next five years, according to SEMA research. With so much at stake in these rapidly emerging technologies, SEMA has made identifying ADAS/CVT opportunities for association members a key priority.

Spy Photos

’19 Chevy Camaro: The Camaro will get an extensive mid-cycle facelift for ’19.

’19 GMC Sierra 1500 All-Terrain: GMC will get its own version of the Silverado Trail Boss and, according to a source in the know, it may arrive under the All-Terrain nameplate.

Range Rover Evoque: Codenamed L551, the new Evoque will be built on an overhauled version of the current D8 architecture. Refinements to the underpinnings will focus on improving ride comfort.

Five Ways New Artificial Intelligence Tools Improve eMail Marketing

InternetWhile the wunderkinds in artificial intelligence (AI) labs have been tantalizing us for years with talk of AI products for business, the first money-in-the-bank applications are starting to emerge—especially when it comes to email marketing. Essentially, email marketing appears destined to be infused with AI tools forevermore. And if the promises hold up, the marketer’s job of successfully targeting and closing on prime prospects is going to get a lot easier.

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