Often considered the mecca for the automotive specialty-equipment industry, the annual SEMA Show, held at the Las Vegas Convention Center, attracts more than 160,000 industry leaders from more than 100 countries. In 2016, the Show featured 2,325 exhibitors, including 383 first-timers—many of whom attended the Exhibitor Summit in June to help them prepare for the big stage.
While any sort of website identity theft is alarming, the version that results in a hacker taking command and control of your website—and ultimately of your business dealings—is especially brutal. Under that scenario, hackers find a way to break into your website and then take over all of the interfaces your business uses to operate that website.
SEMA Trade Shows Director Tom Gattuso has been involved with trade shows for decades, which puts him in a position to share information with trade show exhibitors about how to succeed. In the following interview, Gattuso outlines best practices on how to manage time, utilize marketing better and, ultimately, come away with the optimum return on your SEMA Show investment.
For attendees of the 2017 SEMA Show, preparation is already well underway. It’s now time for buyers to begin acquainting themselves with the online floorplan (www.SEMAShow.com/floorplan) and researching exhibitors. The best place to start is with the following listing of first-time exhibitors—more than 230 companies that are potential leads for new products and business opportunities.
“A good market with lots of potential” is how participants on the 2017 SEMA Australia trip summed up the Australian market in a post-trip survey. A full 100% of the participants completing the survey reported developing promising business leads that are expected to result in sales.
The SEMA Hall of Fame was established in 1969 to honor the contributions of leaders in the automotive aftermarket industry whose creativity, diligence, generosity and industriousness have significantly contributed to the industry’s growth. The award is the automotive aftermarket’s highest honor, and the Hall celebrates the legacies of a pantheon of automotive legends from the racing, manufacturing and media sectors.
While chatbots—computer programs that conduct conversations via audio or text—have captured the imaginations of businesses hungry to automate conversations on the web, it will still be a while before any “digital friend” inside your computer can truly mimic human conversation. Even so, businesses which ignore chatbots do so at their peril, given that there is a great deal of money betting chatbots will emerge, sooner or later, as conversational charmers.
More than 25% of all buyers expected at the 2017 SEMA Show will come from more than 132 nations outside the United States. Show exhibitors should create an action plan to attract and service international buyers visiting their booths.
New tools for new jobs—and better tools for the same old jobs—were on display at the 2016 SEMA Show in the Tools and Equipment section. That area, which covered more than 63,800 net sq. ft. of the North Hall, also included shop equipment, uniforms and a variety of specialized supplies. Notable products from the New Products Showcase awards were a trailer storage system, a handheld fire extinguisher and a ratcheting flare nut wrench—all fresh takes on tools that have been around for a long time.
’18 Chevrolet Corvette ZR1: Chevrolet engineers are polishing the final details of what is set to become the swan song of the C7 Corvette generation.
’18 Jeep Wrangler: The new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright.
’19 Chevrolet Camaro: The Camaro will get a mid-cycle lift next year. Based on the camouflage on this prototype, the standard models will get some comprehensive changes from the A-pillar forward and at the rear.
’19 Ford Mustang GT500: Building on the GT350 and GT350R, the Ford Mustang GT500 is expected to be the next step in the hyper-musclecar stakes.