SEMA will again be giving young business owners, entrepreneurs and inventors opportunities to boost their businesses through the SEMA Launch Pad program. Since 2013, more than 200 innovators have participated in the program, which provides competitors with brand exposure, access to business resources, face time with industry influencers, and a chance to pitch their businesses to industry experts at a live event during the SEMA Show. While one business ultimately wins the competition, all participants receive coverage and exposure while making connections that help their businesses advance. The publications below are examples of the exposure some participants received.
The SEMA Show New Products Showcase—rated as the top feature at the premier automotive trade show—makes it easy and affordable for exhibitors to promote their products. With thousands of entries displayed in a central location, it’s a great way for buyers to keep up with new products and emerging technology. It also makes it easy for media outlets, like those below, to report on them.
Thousands of journalists attend the SEMA Show each year to report on new automotive products and trends. While exhibitors promote their new products at the SEMA Show, media coverage helps reach audiences all over the world. A simple Google search will yield thousands of SEMA Show media clips, but here are a few examples.
Automotive professionals from all over the world attend the SEMA Show every year to see firsthand the latest technology and newest products hitting the aftermarket. With programs such as the New Products Showcase and the New Products Awards, Showgoers are able to easily identify the hottest products that will help their businesses succeed. Thankfully for those who are unable to attend the SEMA Show, publications like the ones below highlight the innovative products revealed at the exclusive trade show.
Every year, SEMA Show manufacturing exhibitors vote to recognize the cars, trucks and SUVs that they are investing in and developing products and accessories for, resulting in the selected automakers winning a SEMA Vehicle of the Year award. Winners of this year’s awards were the Ford Mustang (Car of the Year), Ford F-Series (Truck of the Year), Jeep Wrangler (4x4/SUV of the Year), Ford Focus (Sport Compact of the Year) and Polaris RZR Turbo S (Powersports Vehicle of the Year). The publications below highlighted the winning brands to their readers.
As the automotive specialty-equipment market continues to grow, so does the need to identify the next generation of industry leaders and innovators. Through the years, the association has helped foster this new generation with programs such as the SEMA Memorial Scholarship Fund, Career Day and Launch Pad. However, as reported by the publications below, several other programs and opportunities are available for young individuals who are passionate about the automotive aftermarket and want to break into the industry.
The SEMA Young Guns regional program was created in 2017 to recognize young talent and foster the future growth of the automotive aftermarket industry. Car builders age 27 or younger throughout the country now have an opportunity to showcase their vehicles at the SEMA Show and receive acknowledgement from within the automotive industry. Several publications have recognized the new talent and highlighted the program’s significance.
In addition to hosting the world’s leading automotive aftermarket trade show, SEMA continually works on initiatives that help support and grow the industry. Some of those initiatives include school programs that foster youth interest in the automotive industry, funding for special industry projects, and programs that support SEMA Cares—a group that brings the voice and resources of the SEMA community together to make a positive difference for those in need. The publications below reported on some of SEMA’s recent philanthropic efforts.
The SEMA Global Media Awards program brings international exposure to SEMA Show exhibitors who participate in the New Products Showcase. As part of the program, international journalists are invited to select products that they feel would have a large appeal in their home countries, and the chosen companies are recognized with Global Media Awards. The publications below helped paint a picture of the 2017 program by covering some of the companies that won awards at last year’s SEMA Show.
In addition to being the number-one destination for buyers at the SEMA Show, the New Products Showcase makes headlines because it captures the attention of the journalists covering the Show. Exhibitors at the 2017 SEMA Show discovered that the simple act of participating in the Showcase drove traffic to their booths and also generated awareness and added media exposure for their products. Take a look at media coverage that the 2017 SEMA Show New Products Showcase generated.