To help aftermarket companies manage their product data and generate more business, the SEMA Data Co-op (SDC) offers a centralized database that enables manufacturers to author, validate, store and distribute product data to distributors and retailers. With the SDC’s comprehensive set of online data-management tools, businesses can manage data such as descriptions, pricing, images, UPC codes and other information critical for online and in-store sales. For more information about the SDC, visit www.semadatacoop.org.
Since 2013, the SEMA Launch Pad program has given young entrepreneurs, students and business owners age 18–39 an opportunity to launch their products into the $44.6 billion automotive aftermarket industry. The top 15 participants in this year’s program have moved on to the online voting stage of the competition (www.sema.org/launchpad).
The annual SEMA Show is where manufacturers in the automotive specialty-equipment industry exhibit their latest trends, newest technologies and hottest products. Many exhibitors enter their products in the New Products Showcase. As the number-one destination at the SEMA Show, the Showcase provides companies with a great opportunity to highlight their latest offerings, and it allows exhibitors to not only shine a spotlight on specific products but also generate foot traffic to their booths.
In 2019, the Jeep Wrangler was named SEMA 4x4-SUV of the Year for the 10th time, and was joined by the Ford Mustang (Car of the Year), Chevrolet Silverado (Truck of the Year), Audi RS 3 (Sport Compact of the Year), and Polaris RZR (Powersports Vehicle of the Year).
For the fourth consecutive year, SEMA is traveling across the country as part of its Young Guns program (www.semayoungguns.com) to support and encourage builders ages 27 years and younger. The association has partnered with 13 events across the country to identify Young Guns who possess exceptional car-building skills, craftsmanship and ingenuity. One winner from each event will receive, among other prizes, an all-expenses-paid trip to the 2020 SEMA Show in Las Vegas to participate in the SEMA Battle of the Builders competition. The publications below are among those that have reported on the program.
Many exhibiting companies begin announcing their SEMA Show efforts months before the start of the Show in hopes of drumming up interest. The goal is to entice attendees—especially buyers—to stop by their booths to see what they have to offer and thereby create business relationships. One way exhibitors bring attention to their SEMA Show efforts is by informing media outlets, such as those below, and their readers about the products they will showcase.
The all-new SEMA Overland Experience at the 2019 SEMA Show enabled buyers to see products and vehicles developed specifically for overlanding, a growing adventure travel lifestyle that has taken off in the United States during the past decade. The new exhibition was housed in the Performance Pavilion at the Las Vegas Convention Center and featured dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival and portable kitchen systems—all displayed alongside exhibitors supporting the overlanding market. As evidenced by the coverage below, the new feature was a big hit.
It would likely take hundreds of pages to describe in detail everything that happened at the 2019 SEMA Show. Given deadlines and space constraints, journalists at the Show rely on photography to highlight features and items that are of interest to their readers. While some media focus on a specific niche or segment, other outlets, such as the ones listed below, capture as much content as possible and present it to their audiences through photo galleries with captions to provide them with an overall recap of the world’s premier automotive trade show.
The primary focus of SEMA’s dedicated market research department is to develop reports throughout the year that provide insights on the automotive aftermarket industry and consumers. From its annual “SEMA Market Report,” which provides an overview on the state of the U.S. specialty-equipment market, to the monthly “Industry Indicators Report” and the “Modern Muscle Car Accessorizer Report,” the market research department’s work helps industry members stay informed and make better business decisions. The articles below mention some of the data highlighted in these reports.
Fostering the future generation of leaders in the automotive aftermarket industry is one of SEMA’s key initiatives. To do so, the association has several dedicated programs that help identify career opportunities and support young enthusiasts. From educational programs that encourage youth to be a part of the aftermarket industry to providing financial support to students pursuing careers in an automotive field, SEMA keeps young enthusiasts at the forefront of its industry advocacy efforts. Below are some articles that have been recently written about SEMA’s youth outreach efforts.