SEMA Business Resource Guide

Business GuideAs a trade association, SEMA’s goal is to help aftermarket businesses of all types and sizes succeed and prosper. The following pages contain the names and brief contact information consistent with privacy considerations for SEMA-member companies as of August 20, 2020. This “SEMA Business Resource Guide” contains listings and company descriptions for SEMA-member companies that provide services in our industry, such as agencies, consultants and manufacturers’ reps.

The SEMA Data Co-op’s Data Excellence Awards

SDCFor SEMA members, the SEMA Data Co-op (SDC) is a valuable asset for product data creation and management. Not only is the SDC the largest aftermarket industry data resource—it represents more than 500 brands with a collective inventory of more than 4.5 million parts—but also its unique approach to data management and file transfer can make exports available in any format a member requires. Whether the need is for complete PIES and ACES XML files or a custom-designed spreadsheet, the SDC can provide it.

Manufacturer Spotlight

Dennis GrauThere has been much concern about the economic ramifications for the aftermarket since the beginning of the COVID-19 pandemic in March, but ongoing SEMA market research indicates that an increasing percentage of industry manufacturers and retailers have been busy innovating, adapting, meeting and overcoming the challenges the situation presents. In fact, automotive specialty-equipment suppliers and resellers continue to express general optimism about their prospects going into 2021. (See “The SEMA 2020 Market Report,” p. 86.)

Signs of Growth as the Aftermarket Recovers

Consumer SurveyDespite the COVID-19 disruption, consumers are more confident, optimistic and in a better financial position today than they were during the Great Recession of 2007–2009. They are shopping more and, as restrictions ease, returning to in-store retail. In May 2020, retail sales at motor vehicle and parts dealers jumped 44% from April—the highest increase ever recorded. Additionally, most consumers think that now is a good time to consider buying a car.

ADAS Products and Suppliers

AirProAdvanced driver-assistance systems (ADAS) have continued to work their way to the forefront of automotive technology, providing both a challenge and an opportunity to the specialty-equipment industry. Every year these safety-performance technologies are made available in greater numbers. The following listings include products now offered to owners of older-model cars who want to install safety performance devices.

SEMA Survey

Covid SurveyFrom May 20-29, SEMA conducted a survey of more than 1,800 professionals within the specialty-equipment industry to check in on how they were doing. Overall, our industry continues to maintain a positive outlook and is beginning to move past the disruption.

State of the Restomod Market

Icon ReformerUndeterred by a sluggish economy brought on by COVID-19, demand for classic-car restoration is still soaring, and it’s likely to continue as long as parts suppliers can keep up. The clients are typically “car people” and are faithful to a particular make and model. While there are still those who insist on accurate restoration of classic cars, growth is to be found in those who want to retain the classic-car look but are thirsty for modern performance upgrades that improve drivability and promote individualism.

Safely Reopening

COVIDEven in the early days of the COVID-19 pandemic, the aftermarket was rolling up its sleeves for business. For operations able to stay open under essential-business declarations, that meant adopting the latest best practices in coronavirus mitigation. For those unable to stay open, it meant crafting innovative strategies to weather the lockdown until the green light came to reopen. Now that the economy is shifting into recovery mode, businesses in the latter category may be asking what “safely reopening” means. How can they best protect the health of employees and customers alike?


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