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Strength of Street Performance Drives Specialty-Equipment Market

Steeped in the American automotive tradition of increasing vehicle power and performance, the street-performance niche is the strongest and largest in the specialty-equipment market, comprising $8.72 billion in retail sales in 2013.

Today’s Hot-Rod Market

Legacy Stylings Meet New TechnologiesThe automotive aftermarket owes quite a bit to hot rodders. While, technically, the industry existed prior to the street scene of the ’50s, it was hot rodders who sparked the explosion of innovative performance and appearance products that now characterize the heart and soul of the automotive specialty-equipment market. They made tinkering with, modifying and personalizing cars cool, catapulting the industry into the $33-billion powerhouse it is today. And although the industry has since grown and broadened to encompass a dizzying array of products and trends in countless categories, hot rodding has hardly faded from the scene.
SEMA News—June 2015

BUSINESS

SEMA Indicators

Compass Points for Specialty-Equipment CompaniesBusiness trends reveal themselves in a host of incarnations, and we seek each year to ferret out those that pertain to the automotive specialty-equipment aftermarket. The SEMA Show, new-vehicle sales, educational tendencies and other indicators may reveal significant industry developments—or at least give savvy professionals some compass points to steer by. We hope that the following areas of interest help with the navigation.
SEMA News—April 2015

BUSINESS

First Steps for New Members: Free Tools to Help You Save and Grow

Attendees of the 2014 SEMA Show experienced the association’s membership offerings firsthand at SEMA Central, with many even joining on-site. A common question from these new members was “Now what?” Figuring out how to gain the most from association membership can be tricky at first, but there are a few easy ways to get started and a team of people eager to help. Whatever the niche and scope of a company, these instruments can accelerate your business for no added cost.
SEMA Member News—January/February 2015

First Steps for New Members: Free Tools to Help You Save and G

Auto Parts and Accessories Sales Reach $33 Billion

Sales of automotive specialty-equipment products continue to climb, reaching $33 billion in 2013. The number represents a 6.7 percent increase over the previous year and marks the fourth consecutive year of growth, according to the SEMA Annual Market Study that is available at www.sema.org/2014samr.

 

FOR IMMEDIATE RELEASE
September 22, 2014

Contact: Della Domingo
909-978-6723 
dellad@sema.org

2014 SEMA Annual Market Report

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Consumer Demand Index for Performance Products and Accessories (CDI) - June 2014

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Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The June 2014 based on 775 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 32 to 61.

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Consumer Demand Index for Performance Products and Accessories (CDI) - May 2014

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Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The May 2014 based on 781 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 41 to 32.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - April 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The April 2014 based on 822 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 47 to 41.

SEMA Members may get this content for free!

Regular Price:

$49.95

SEMA Powersports: UTV Accessorization Report

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Did you know that 82% of UTV owners purchase accessories?

Did you know the average Accessorizer spends about $1,700 outfitting their UTV?

Do you know what the hottest UTV accessories are?

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