More recently, SEMA has evolved a wide variety of new programs and even new business units such as the SEMA Data Co-op (SDC) and SEMA Garage, each offering more specialized services. As those specialized benefits become available, SEMA aims to reach relevant individuals within each company who might want to know about them. For example, a product data manager would be specifically interested in the SDC’s benefit of digitized product information—necessary to allow broader B2B and B2C exchanges in an increasingly online world. Similarly, SEMA Garage offers services specifically useful to product-development specialists and engineers, and SEMA legislative and regulatory alerts are of interest to company CEOs, legal advisors and those who communicate with the enthusiast community. It’s quite possible that information about such services and opportunities reaches its intended target less frequently if the member company’s primary contact is the only one informed of it.