Chris Kersting

A Strategic Investment in Youth

Chris Kersting

Look back at early issues of SEMA News and its predecessors, and it’s easy to see that our industry has perpetually been concerned about awakening and inspiring a next generation of car and truck enthusiasts. The ability to capture the youth market is a focus for many industries simply because future success often depends on it. Because young people are open to new ideas and are still developing preferences and identities, the youth demographic offers the possibility of lengthy attachment to a brand, a product or a lifestyle. In addition, young people have significant collective buying power, are often trendsetters, and they influence other demographic groups.

New Perspectives on Business Tools

Chris Kersting

It’s no secret that data—in simplest terms, information—has become an important driver of business success. Through use of data, businesses can develop more informed strategies, and optimize outcomes. Which is another way of saying that the more you know, the better your chances to work smarter and boost revenue. Data, and the interpretation of data, directly translates to a competitive advantage in the marketplace. Data creates opportunity. Unfortunately, not every small business can focus on data development while in the heat of battle.

Exhibitors: Success Starts…Now

Chris Kersting

The SEMA Show, a global marketplace that mirrors the industry, creates an environment that annually attracts some 70,000 buyers seeking new products and new ideas. For exhibitors, it’s an opportunity to attract new customers to their booths, generate productive conversations, and build brands and customer lists in one short week.

Our Industry Heritage: Recognition and Preservation

Chris Kersting

SEMA is an industry collective representing all facets of the specialty aftermarket, and we are fortunate that our industry is also part of a rich American automotive culture. In this issue of SEMA News, we honor individuals who have made a distinct contribution to our industry through invention, innovative practices or conspicuously outstanding service. Their stories will be added to the trove of life stories we admire in the SEMA Hall of Fame. But the Hall of Fame is just one way in which the association seeks to gather and preserve our industry’s unique slice of automotive history and heritage. SEMA is working on other fronts as well.

Under Construction: The 2018 SEMA Show, SEMA Ignited and Battle of the Builders

Chris Kersting

As we write this, preparations for the 2018 SEMA Show are in full swing. Booth selection is nearly complete, and exhibiting companies are already coordinating with the staff at SEMA headquarters in Diamond Bar, California, to firm up plans for the upcoming Show. As we construct the Show each year, the focus is on creating value for exhibitors and making sure to include productive opportunities for buyers to do business. In the process, we look for new ideas to build on the shoulders of the SEMA Show, to expand audiences and create more excitement not only within the industry but beyond the Show walls to the consumer world as well.

Trendcasting: An Eye Toward the Future

Chris Kersting

Over the years, SEMA has played a role helping our members see upcoming opportunities—and challenges—by looking at prior-year industry sales data. To that end, the association provides a research department that publishes studies documenting both industry growth and recession and establishing data about the size of the various markets that make up our large and extremely varied specialty products industry.

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