Chris Kersting

It Didn’t Kill Us; It Made Us Stronger

Chris Kersting

It’s been about a decade since our industry last coped with a serious recession. Some say there will be a downturn in the next year or two, although that sentiment has been in the forecast for several years now. Current economic indicators are still pointing in the right direction, and a recent SEMA poll found that most member businesses are predicting that 2019 will be another successful year. Our industry and the association learned much from the last downturn. The lessons learned are worth highlighting, because they represent opportunities even today.

A Strategic Investment in Youth

Chris Kersting

Look back at early issues of SEMA News and its predecessors, and it’s easy to see that our industry has perpetually been concerned about awakening and inspiring a next generation of car and truck enthusiasts. The ability to capture the youth market is a focus for many industries simply because future success often depends on it. Because young people are open to new ideas and are still developing preferences and identities, the youth demographic offers the possibility of lengthy attachment to a brand, a product or a lifestyle. In addition, young people have significant collective buying power, are often trendsetters, and they influence other demographic groups.

New Perspectives on Business Tools

Chris Kersting

It’s no secret that data—in simplest terms, information—has become an important driver of business success. Through use of data, businesses can develop more informed strategies, and optimize outcomes. Which is another way of saying that the more you know, the better your chances to work smarter and boost revenue. Data, and the interpretation of data, directly translates to a competitive advantage in the marketplace. Data creates opportunity. Unfortunately, not every small business can focus on data development while in the heat of battle.

Exhibitors: Success Starts…Now

Chris Kersting

The SEMA Show, a global marketplace that mirrors the industry, creates an environment that annually attracts some 70,000 buyers seeking new products and new ideas. For exhibitors, it’s an opportunity to attract new customers to their booths, generate productive conversations, and build brands and customer lists in one short week.

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