Helping SEMA-member companies expand their businesses domestically and internationally is a key tenet of SEMA’s mission. On the domestic front, the most well known and well established is, of course, the annual SEMA Show, which just completed its 53rd year as the premier trade venue to buy, sell and market the products and services that drive the industry.
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Manufacturers’ representatives are key channel partners. They are in the unique position to connect with virtually every aspect of the supply chain. From sales calls to warehouse distributors, retailers and installers in the territories they represent to their in-depth product and industry knowledge and sales expertise, reps provide valuable professional services to the manufacturers they represent.
From its early days as the Street Rod Marketing Alliance (SRMA) to what is now the Hot Rod Industry Alliance (HRIA), the hot-rod industry has been a formidable force within the specialty-equipment market. In keeping with its efforts to provide business-building resources, the council has always ranked education as a top priority. Nowhere is the focus on learning experiences more in evidence than at the National Street Rod Association (NSRA) Street Rod Nationals.
Someone once said, “Learning is not a spectator sport.” That certainly applies to the interactive, student-centric learning experiences that take place during the annual SEMA Show and Performance Racing Industry (PRI) Trade Show.
The Young Executives Network (YEN) recently chose a new chair-elect. According to SEMA council and network guidelines, the chair-elect must be a current member of the group’s select committee, with nominees chosen by their fellow select committee members.
It’s not entirely surprising that a 2018 study by LeanIn.org and McKinsey—which surveyed 118 companies and 30,000 employees—found that women still remain underrepresented in key positions at U.S. corporations, especially at senior levels of leadership.
Walk around the SEMA Show or attend an industry gathering, and it’s likely you’ll run into some old timers—folks who’ve spent the better part of their lives working in and devoted to the aftermarket industry.
In keeping with its mission to identify and communicate knowledge of evolving trends and new technologies, the Emerging Trends & Technology Network (ETTN) has created an online platform to engage and reach engineers practically 24/7 at either their workplaces or via their mobile devices as they travel.
Much like SEMA’s mission to help members’ businesses grow and prosper by providing a range of resources, SEMA councils and networks also offer deliverables to their members. For the Wheel & Tire Council, that means providing a forum for member companies to work together to identify and address industry-related issues and explore opportunities in the aftermarket wheel industry.
Selling to car dealers is not an easy proposition. It takes more than installing a few accessories on a vehicle and walking cold into a dealership to make a sale and build a long-lasting, value-based relationship.