SEMA Research

SEMA Industry Perspectives Report – Fall 2018

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SEMA Industry Perspectives Report – Fall 2018

The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.

The Fall 2018 report includes:

  • Business metrics that companies can use for benchmarking purposes
  • Estimates on how overall sales have changed in the past year
  • More detailed estimates by product type, vehicle type, and retail channel
  • Near-term sales expectations and emerging trends
  • Special focus on the marketing methods used by businesses

SEMA Members may get this content for free!

Regular Price:

$0.00

SEMA Industry Perspectives Report – Spring 2018

About this product:

 

SEMA Industry Perspectives Report – Spring 2018

The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.

The Spring 2018 report includes:

  • Business metrics that companies can use for benchmarking purposes
  • Estimates on how overall sales have changed in the past year
  • More detailed estimates by product type, vehicle type, and retail channel
  • Near-term sales expectations and emerging trends
  • Special focus on how manufacturers get their products to consumers

SEMA Members may get this content for free!

Regular Price:

$0.00

SEMA Jeep Wrangler Report

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SEMA Jeep Wrangler Accessorizer Report

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

  • Information on what parts and accessories consumers have purchased
  • Which retail channels consumers use to purchase Wrangler modifications
  • Where consumers turn for information and ideas about new parts and accessories
  • How consumers use their modified Jeeps, both on-road and off-road
  • Recommendations for the industry

SEMA Members may get this content for free!

Regular Price:

$499.00

The “2016 SEMA Pickup Report”

2016 SEMA Pickup ReportFueled by 2.5 million new-pickup sales last year, there are now more than 51 million pickups on U.S. roadways. But how much do aftermarket businesses really know about pickup consumers, their shopping habits and, ultimately, the parts they purchase? Assumptions are one thing, but manufacturers and resellers who truly want marketplace facts to drive their efforts will be interested in the newly released “2016 SEMA Pickup Report” from the association’s market research department.

Hot-Rod Market Trends

Industry stalwarts unanimously agree that the hot-rod market is as healthy as it’s ever been. The economy is stronger than it was at this time last year, and consumers have more discretionary income to spend on their toys, partially due to low fuel prices. Although hot rodding—in the most traditional sense—is predominately embraced by aging enthusiasts, the options are diverse, and getting broader.

“Last year’s Battle of the Builders competition at the SEMA Show represents how healthy the market is,” said Rick Love, Hot Rod Industry Alliance (HRIA) past chairman and executive vice president of Vintage Air. “There were excellent examples of all the different vehicle genres to pick from. Everybody in the hot-rod industry is busy; they have more work than they can do and would like to hire more qualified people.”

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