SEMA Data Co-op (SDC)

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Keep Reaching for the Stars: Ratings and Reviews Matter

How many of us have purchased something because a friend told us how great it was? Perhaps it was a pair of shoes or a pocket knife. Maybe it was a MIG welder or a motorcycle (guilty). If a friend says, “This thing is awesome and you should get one,” we are likely to consider purchasing whatever that “thing” is. Interestingly, it isn’t just the opinions of our friends that matter.

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