Technology Business

Web Analytics

With Facebook often besting Google these days as the most visited site on the web, it’s no surprise that makers of web analytics software are scrambling to develop new apps aimed at scrutinizing visitor activity there.

Search-Engine Optimization

About this product:

While there are any number of web eMarketing firms that promise to significantly boost your company’s rankings on search engines, finding one that actually delivers on that oath demands some careful shopping, according to industry experts. The still-maturing industry known as search-engine optimization (SEO) is unfortunately riddled with legions of scammers who prey on marketers and entrepreneurs, said Tom Pick, founder of WebMarketCentral.

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The Gobbledygook Factor

About this product:

Companies vexed by the relentless need to continually design their websites for multiple browsers have a new challenge: the 2009 release of Internet Explorer 8 (IE8). In a phrase, it is expected to wreak havoc on a select number of websites. Apparently, IE8’s coming roll-out “may cause content written for previous versions of Internet Explorer to display differently than intended,” according Nick MacKechnie, a senior technical account manager for Microsoft.

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Web 2.0-Enabled Press Releases

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With business communications moving at the speed of fiber-optic light for years now, it’s no wonder that the humble press release has finally caught up. Shaking off its dead-tree past for good, today’s reinvented press release is packed with a number of web 2.0 elements that make it much more interactive and, as some of the digerati might say, much more “web-viral ready.”

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