SEMA Gen-III Innovator of the Year

Connecting With a Generation on the Rise

Chris KerstingIn the specialty automotive industry, we can point to hundreds of successful businesses that were built through the energy and vision of a once-young person who persisted through a career lasting decades. And it’s equally common to find that, as entrepreneurs secure their businesses, they begin to concern themselves with the problem of staying relevant in a changing world and how their businesses might benefit from the next generation of innovators.

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