Enthusiast

Car Care Tech

About this product:

To paraphrase a well-worn Oldsmobile ad, today’s vehicles are not your father’s paint and trim. If you think modern consumers are left scratching their heads over how to maintain the appearance of their vehicles, imagine what the companies that formulate car care products go through.

“From the last century, all the way up through the last five to 10 years, finishes have changed dramatically,” said Mike Pennington, product expert for Meguiar’s, the century-old car care product company acquired by the 3M Corp. in 2008. “With all of today’s newer vibrant colors, pearls and metallics, the paints have actually gotten a lot more resilient from a longevity standpoint, so you really don’t see the paint oxidizing like you used to. The challenge now is the way a lot of clear coats really magnify defects.”

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Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Selling a Car at an Auction

About this product:

In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases, however, the effectiveness of even the optimal vehicle eventually diminishes, whether because of changing styles, a new marketing direction or other factors. The company may then wish to utilize an auction to divest itself of that property with either a minimal loss or—even better—a net gain because of appreciation. Perhaps the most significant benefit of consigning a collector or exotic vehicle to an auction is the extremely passionate pool of buyers drawn by such events.

SEMA Members may get this content for free!

Regular Price:

$1.99

A Golden Ticket

A special group of enthusiasts entered the Las Vegas Convention Center on the final day of the 2010 SEMA Show. Despite the trade-only attendance rule, this select group was granted a “golden ticket” through the SEMA Opinion Leader Program.

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