Hot Rod Industry Alliance (HRIA)

HRIA Reception

Join the Hot Rod Industry Alliance (HRIA) as members get together for a lively evening of networking, appetizers, beverages and celebration of individuals and companies that have contributed to the progress of the hot rod industry.

HRIA Programs Bring Awareness to the Hot-Rod Industry and Hobby

HRIA LogoThe Hot Rod Industry Alliance (HRIA) aims to provide programs and effective strategies to ensure the prosperity of the hot-rod industry. Two of the council’s programs are proven successes in raising awareness for the builders of the industry. HRIA’s Feature Vehicle Program and Builder’s Challenge highlight up-and-coming talented builders as well as promote HRIA members’ parts. These programs are produced annually at the SEMA Show in Las Vegas.


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