Business Reports
SEMA Employment Outlook Report
About this product:
The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer’s reps along with government data to deliver insight into our industry’s employment needs and challenges.
The report includes:
- Information on the hiring plans of distributors, manufacturers, retailers, and manufacturers’ reps
- Types of training and recruitment strategies employed
- Key challenges to recruiting and hiring the right candidates
- Recommendations for the industry
- SEMA resources available to assist members with their recruiting and employment needs
2012 SEMA Market Update - Q1
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The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.
Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
2011 SEMA Market Update - Q2
About this product:
The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
Consumer Demand Index for Performance Products and Accessories (PADI) - June 2009
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The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.
The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.
In June 2009, 826 interviews were conducted nationwide via Random Digital Dial (RDD) telephone survey, resulting in a 14 point increase in the Index level from the previous month. At 46, the Index is at it's highest point since September 2008.
Growth Strategies Benchmarking Report
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Growth Strategies Benchmarking Report - PDFBusiness Cycles and Cash Flow in the Automotive Performance Parts and Accessories Industry
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A quick survey was administered to SEMA members in July of 2004, and the respondents were asked a series of questions to determine the effects of business cycles on cash flow and other aspects of business. About 82% of the 98 companies surveyed stated that they do experience peaks sales throughout the year. Over half of the companies surveyed have at least two peaks throughout the year. While it is no surprise that 63.3% of total companies surveyed reported summer as their peak sales season, retailers actually rate summer and spring equally in terms of when peak sales occur. Roughly 60% of all the companies surveyed claimed that the difference between “peaks” and “valleys” range anywhere from 0 – 30%.
2006 Quality Assurance Workbook
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2006 Quality Assurance Workbook - PDF2003 SEMA Show Onsite Market Research
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Market Research - 2003 SEMA Show Onsite Market Research - PDF2003 Tier One Supplier Study
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Market Research - 2003 Tier One Supplier Study - PDF2004 Customer Relationship Management Study
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2004 Customer Relationship Management Study - PDFPages
