Peter MacGillivray leads the communications and events departments for SEMA. This role includes oversight of the association’s publications, which includes the monthly print magazine SEMA News and a weekly electronic newsletter, SEMA eNews, plus a number of SEMA Show publications and directories. He also guides the Public Relations department for the association, which works to promote and standardize the association’s corporate communications with outside media.
MacGillivray also heads the SEMA’s show department, which organizes and produces the annual SEMA Show in Las Vegas and several regional trade shows, international shows and special events throughout the year. He also supervises the International department, and is responsible for overseas business development, working to identify growth opportunities and create value for SEMA members who export products.