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Driving Sales With Higher-Quality Product Data

Think about the last time you personally went to the web to research a potential purchase. What were the things that led you to a particular product, brand or even place to buy?

Examining the Fresh Faces in Congress

Fifty-eight first-timers were elected to the House of Representatives and 13 to the U.S. Senate. Among them are the future champions of the automotive specialty-equipment industry.

Retail Spotlight: SP Engineering—Evolving With the Market

Founded by Alex Shen 18 years ago, SP Engineering began as a tuner shop in a humble 4,800-sq.-ft. facility with three employees in City of Industry, California.

SEMA Heritage—Bullet Grilles

Not to be confused with the billet grilles that took off in the ’80s, bullet grille treatments were a hot modification trend in the late ’50s.

Top Performance Parts, Mods for Honda Fit

SEMA annually recognizes four vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products.

Meet 2014 SEMA Person of the Year Rich Barsamian

Over the course of his career, 2014 SEMA Person of the Year Rich Barsamian has forged an impressive list of accomplishments while working for some of the industry’s most recognized companies, including Grant, Edelbrock, GT Performance Products and Advanced Clutch Technology.

2015 Wheels & Tire Trends—Impact of Market Forces and New Technology

While new offerings, technology and an improving economy bode well for wheel and tire market sales in 2015, there are also impediments that may deflate some of the optimism.

Custom Jeeps and Parts Sources

SEMA annually recognizes four vehicle models that specialty-equipment manufacturers believe are the best platforms for specialty customization.

Go From Concept to Counter Faster With SDC

Speed to market for new products has been the bane of our industry since its beginning, and it’s an all too familiar story.

Prototype Chevy Silverados With Custom Parts for 2015

SEMA annually recognizes four vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products.
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