Market Research

SEMA Industry Perspectives Report – Spring 2018

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SEMA Industry Perspectives Report – Spring 2018

The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.

The Spring 2018 report includes:

  • Business metrics that companies can use for benchmarking purposes
  • Estimates on how overall sales have changed in the past year
  • More detailed estimates by product type, vehicle type, and retail channel
  • Near-term sales expectations and emerging trends
  • Special focus on how manufacturers get their products to consumers

SEMA Members may get this content for free!

Regular Price:

$0.00

SEMA Jeep Wrangler Report

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SEMA Jeep Wrangler Accessorizer Report

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

  • Information on what parts and accessories consumers have purchased
  • Which retail channels consumers use to purchase Wrangler modifications
  • Where consumers turn for information and ideas about new parts and accessories
  • How consumers use their modified Jeeps, both on-road and off-road
  • Recommendations for the industry

SEMA Members may get this content for free!

Regular Price:

$499.00

Advanced Vehicle Technology Opportunity Study

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SEMA Advanced Vehicle Technology Opportunity Study

The market for Advanced Vehicle Technologies (AVT) is developing as a significant new opportunity for companies in the specialty-equipment industry.

Advanced Driver Assist Systems (ADAS) and Connected Vehicle Technologies (CVT) are becoming common options on newly manufactured vehicles.  As these technologies become more established, there will be increasing demand to retrofit older vehicles with these systems.

This new report will help you understand:

  • What are these new technologies?
  • What opportunities exist in the retrofit market?

SEMA Members may get this content for free!

Regular Price:

$499.00

2017 SEMA Market Report

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SEMA Market Report 2017 The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2017 report includes data collected from consumers and other sources to deliver broad insight into this $41 billion industry.

The report includes:
  • Overall size of the specialty-equipment market
  • Consumer purchase estimates for sales channel, vehicle types and 43 parts categories
  • Profiling information on consumers
  • Industry and economic trends
  • Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$499.00

Shopping Habits: In-Store & Online

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Shopping Habits: In-Store & Online | SEMA Market Research Report

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels. The report includes data on consumer purchases of specialty-equipment products in 2015.

The report includes:

  • Background on the overall size of the specialty-equipment market
  • Information on how much of our industry’s products are sold through in-store and online channels
  • How our consumers research new product ideas
  • How purchase habits and vehicle ownership/usage compare among consumers that buy parts exclusively online, exclusively in-store, and from a mix of both channels.
  • Key takeaways based on our findings

SEMA Members may get this content for free!

Regular Price:

$99.00

Specialty-Equipment Consumer Purchase Journey Report

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The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

The report includes:

  • Information on the size and composition of our industry’s retail market
  • Profile of the different types of specialty-equipment consumers
  • Profile of where enthusiasts go for inspiration, research, and purchase
  • Three key purchase paths showing the touchpoints during shopping

SEMA Members may get this content for free!

Regular Price:

$100.00

U.S. Light Vehicle Fleet Snapshot

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U.S. Light Vehicle Fleet Snapshot | SEMA Market Research Report

The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.

The report includes:

  • An overview of what vehicles are currently on the road in the U.S.
  • Additional details on specific vehicle segments
  • Hypothetical case studies on how the data can be used
  • Examples of the data members can access using the SEMA Member VIO Program
  • Where to go for more information

This content is for SEMA Members only.

SEMA Pickup Report

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SEMA Pickup Report

The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

  • Information on parts and accessories that consumers have already purchased or intend to purchase
  • Which retail channels consumers use to purchase pickup modifications
  • Where consumers turn for information and ideas about new parts and accessories
  • Key differences between different types of pickup accessorizers and how you can tailor your marketing to them
  • Recommendations for the industry

SEMA Members may get this content for free!

Regular Price:

$499.00

SEMA Employment Outlook Report

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SEMA Employment Outlook Report

The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer’s reps along with government data to deliver insight into our industry’s employment needs and challenges.

The report includes:

  • Information on the hiring plans of distributors, manufacturers, retailers, and manufacturers’ reps
  • Types of training and recruitment strategies employed
  • Key challenges to recruiting and hiring the right candidates
  • Recommendations for the industry
  • SEMA resources available to assist members with their recruiting and employment needs

SEMA Members may get this content for free!

Regular Price:

$499.00

2016 SEMA Market Report

About this product:

SEMA Market Report The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2016 report includes data collected from businesses, consumers, and other sources to deliver broad insight into this $39 billion industry.

The report includes:
  • Overall size of the specialty-equipment market
  • Sales within specialty-equipment segments and niches
  • Consumer purchase estimates for sales channel, vehicle types and 43 parts categories
  • Industry and economic trends
  • Vehicle sales trends

SEMA Members may get this content for free!

Regular Price:

$499.00

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